Privacy Policy

Last updated: August 31, 2026

Who this policy covers

This Privacy Policy describes how Tacala and Southern Brew (“we,” “us,” or “our”) collect, use, and protect personal information in connection with SMS text messaging and related communications.

Tacala operates Taco Bell restaurants. Southern Brew is a related company that operates 7 Brew drive-thru coffee stands. This policy covers communications from both companies. It does not replace the privacy practices of Taco Bell, 7 Brew, or other brands whose locations we operate.

This policy is posted at privacy.tacala.com/privacy and privacy.southernbrew.com/privacy.

Privacy Policy for SMS Communications

We are committed to protecting your privacy and safeguarding your personal information.

Information We Collect

When you communicate with us via SMS text messaging, we may collect:

• Your mobile phone number
• Your name (if provided)
• The content of your messages
• Message timestamps and delivery information
• Any information you voluntarily provide during communications

How We Use Your Information

We use the information collected to:

• Respond to your inquiries and requests
• Provide customer support
• Send service-related communications
• Coordinate appointments, projects, or support activities
• Improve our customer service and communications

SMS Consent

Your SMS consent is used solely for the purpose for which it was provided.

SMS consent is not shared with third parties or affiliates for marketing purposes.

Information Sharing

We may share information only when:

• Required by law
• Necessary to provide requested services
• Required to protect our rights, property, or safety

We do not sell, rent, or trade your personal information.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

Data Retention

We retain SMS communications and associated data only as long as necessary for legitimate business purposes, legal requirements, or service delivery needs.

Your Rights

You may:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of information where legally permissible
• Opt out of SMS communications at any time

Opting Out

You may opt out of receiving SMS messages at any time by replying:

STOP

After opting out, you will no longer receive SMS messages from us unless you provide new consent.